Most curators are successful because of their passion and dedication to their craft. If an artist with a similar amount of followers and monthly listeners as you has recently secured a placement on a curators’ playlist, it’s worthwhile to navigate to that curators’ page and try to find their contact information. However, picking through your Fans Also Like section on Spotify and find where some of your peers’ music is being featured is a good place to start. Identifying playlists you can submit your music for consideration to isn’t always easy. Plus, your music might start to catch the eye of editorial playlisters. Securing enough small playlists will guarantee you find some new fans. Whether a certain curator loves or hates your work, whether it fits their aesthetic or not, that’s all just personal preference you’re playing a numbers game. There are thousands of playlists out there so the biggest thing to keep in mind is to never be discouraged by the ones that pass on you – remember to take the long view: the more playlists you submit to, the more likely one of them is going to accept you. That’s where the vital world of independent playlists comes into play an area we can help you to navigate, but one you should take ownership of as well. While of course, we’d all like to see our work sitting pretty on the cover of New Music Friday, (and ONErpm’s editorial relations team will work its tail off to try to secure you an editorial placement like that) there just aren’t enough spots on the world’s biggest playlists for everyone to land their dream placement with every release. In the modern music world, few things can move the needle more for your latest release than submitting to independent playlists.
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